As professionals in the world of digital media, content strategy plays a significant role in our work. Content creation, social media marketing, website design, advertising, and all other branches of digital media can only function optimally with the use of content strategy.  A Balancing Act Content strategy is the balance between users’ needs and business…

The image above is an example of a post I created for Stony Creek Brewery in Branford, CT, where I work as their Marketing & Social Media Coordinator.  Working in social media marketing, my daily life involves planning, generating, editing, and posting content across platforms. These tasks contribute to the wider idea of content strategy,…